Mid America Sales - Pool & Outdoor Living

How do you react? Roll your eyes in distrust or trust and feel confident you have the right company.

Lessons Learned from March Madness: Teamwork and Collaboration: Just like in basketball, business success often relies on effective teamwork and colla...

Online presence is vital for businesses in all industries; the success of your pool and spa business hinges on its online presence. Therefore, we will...

Staying ahead of the competition in pool and spa sales requires keeping up-to-date with the latest trends. This comprehensive guide will explore the m...

As the leaves begin to change and a crispness fills the air, a unique opportunity arises in pool installations. While summer often takes the spotlight...

The spa and pool industry is expected to grow to 23.6 billion USD by 2027. Spas are no longer confined to luxury hotels but are also found in gyms, da...

Selecting the right furniture is crucial when creating the perfect outdoor living space. As a sales or retail professional, your role is to assist cus...

Hot tubs are a great way to relax and unwind, but they can only be enjoyable if kept at the right temperature. The proper tub temperature will vary de...

Hot tubs are an excellent way for clients to relax and unwind after a long day. But if they live in an area with harsh weather, they may be worried ab...

Summer is here, so it's time to consider swimming pools. If you're a business owner or retailer in the swimming pool industry, you'll want to keep up ...

Outdoor living spaces are a popular trend, presenting a golden opportunity for your business. Create enticing outdoor space ideas to attract clients a...

As a retailer, you play a crucial role in assisting customers with their hot tub needs. They require proper care and maintenance to ensure water clari...

One of the many lessons we learned from COVID-19 is that companies that didn't adapt to change went bankrupt or disappeared. Recently, there has been ...

Swimming pool heaters are necessary for many communities, especially those in cold climates. Swimming pool heaters efficiently raise the water tempera...

A struggling economy prompts a lot of belts to tighten — which means those luxuries like pools, spas, and outdoor living spaces may not be given much ...

When it comes to pools, the question of repair or replace is a complicated one. If you sell, install, or maintain pools, it’s likely that your custome...

The concept of outdoor living has gone beyond just patios and decks to include other areas of the home, like garages, porches, and front yards.

Outdoor living spaces are a great way to enjoy more of a home and utilize the property. But if you're not careful, it can be easy to get carried away

Outdoor living spaces are becoming a popular way to add extra functional space to the home, especially in more urban areas where space may be limited.

The swimming pool industry has been in a whirlwind of activity and change for the last few years. As people stayed closer to home, the creature comfor...

There was a time when the backyard was a focal point for the home. It was a place for family recreation, entertaining friends, or a relaxing haven fro...

Designing and building a swimming pool is a complex process. There is a lot that goes into it, and a lot of different hands touch the project from sta...

When a customer comes to you to purchase outdoor living products, they trust you with making an important addition to their home.

Not too long ago, the only way to purchase a pool was to work with a sales professional, who would come to your door, ask you some questions, and then...

The pool season is coming to a close, but that does not mean your work is slowing down. Even as you are closing up your customers' pools and handling ...

Making a pool sale is fantastic, but the relationship does not stop there.

Connecting with pool owners in your area requires careful attention to their needs.

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

People set out on a journey whenever they think about making a purchase.

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Let’s face it, today’s customers have changed. They want convenience, and they demand excellence from the brands they trust.

Anticipating problems doesn’t make them go away, but it can help you, as a pool installer, mitigate unpleasant surprises that often arise with install...

Like everything these days, it has been a wild ride in the pool and spa industry in the last couple of years. If you were looking for calmer days, you...

Most sales professionals have "the one that got away." The client who was so close to signing — but failed to purchase. You may not even know what wen...

Business owners need to market their services to reach clients — which applies to swimming pool maintenance and service companies. Potential customers...

Selling pool supplies online makes sense, especially when you consider that in 2020, people spent an average of 145 minutes per day on social media. P...

Customer rewards and incentive programs have become big business for many brands and retailers. Grocery store chains, online stores, airlines, restaur...

You go where your customers are if you want to make the sales, right? In today’s world, the chances are excellent that most, if not all, of your custo...

Cross-selling pool and spa products may be one of the best ways to increase your sales. It's also a solid way to improve customer service experiences....

As more entrepreneurs throw their hats in the ring, the retail landscape for pool and spa suppliers continues to change. To keep up with the latest de...

Mid America Sales is changing the way you view and utilize Manufacturer Representatives. Partner with us as YOUR TRUSTED RESOURCE for all of your Outd...

For people who enjoy home entertaining and recreation, a sudden rain shower or unforgiving sun can cut short an outdoor gathering. With Visscher outdo...

A pergola is a small free-standing structure, though it can be attached to your home in one of several ways. The roof is generally latticed or sliding...

LOOP-LOC, a national leader in pool safety covers and liners, has introduced a new way to make your pool a visual treat in your backyard environment. ...

Creating an outdoor room gives you a chance to run wild with your imagination. There are no set rules, just some essentials for comfort, serenity and ...