Dan Bakotic

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Marketing | Sales Strategy

How To Connect With Local Swimming Pool Owners

Connecting with pool owners in your area requires careful attention to their needs.

Marketing | Sales Strategy

How Do I Promote My Pool Business?

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Marketing | Sales Strategy

Omnichannel vs. Multichannel & How Both Apply to the Pool & Spa Industry

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

Marketing | Sales Strategy

What Is the Buyer's Journey and How to Use It in Pool & Spa Sales

People set out on a journey whenever they think about making a purchase.

Marketing | Sales Strategy

The Role of Product Marketing in Pool & Spa Sales

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Sales Strategy | Customer Service

Creating Customer Loyalty with Pool Supply Pickup

Let’s face it, today’s customers have changed. They want convenience, and they demand excellence from the brands they trust.

Service & Installation | Customer Service

11 Expectations Clients Should Know With Pool & Spa Projects

Anticipating problems doesn’t make them go away, but it can help you, as a pool installer, mitigate unpleasant surprises that often arise with install...

Industry Trends

2022 Swimming Pool Industry Statistics Your Pool & Spa Company Needs to Know

Like everything these days, it has been a wild ride in the pool and spa industry in the last couple of years. If you were looking for calmer days, you...

Sales Strategy

Sales Closing Techniques for Pool & Spa Businesses

Most sales professionals have "the one that got away." The client who was so close to signing — but failed to purchase. You may not even know what wen...