Mid America Sales - Pool & Outdoor Living

The pool season is coming to a close, but that does not mean your work is slowing down. Even as you are closing up your customers' pools and handling ...

Making a pool sale is fantastic, but the relationship does not stop there.

Connecting with pool owners in your area requires careful attention to their needs.

All pool businesses need to have a marketing plan. The basic step of creating a website is often not enough of a plan to promote your business and dri...

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

People set out on a journey whenever they think about making a purchase.

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Let’s face it, today’s customers have changed. They want convenience, and they demand excellence from the brands they trust.

Anticipating problems doesn’t make them go away, but it can help you, as a pool installer, mitigate unpleasant surprises that often arise with install...