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Marketing | Sales Strategy

Omnichannel vs. Multichannel & How Both Apply to the Pool & Spa Industry

Anyone in sales or marketing has likely heard the terms omnichannel and multichannel.

Marketing | Sales Strategy

What Is the Buyer's Journey and How to Use It in Pool & Spa Sales

People set out on a journey whenever they think about making a purchase.

Marketing | Sales Strategy

The Role of Product Marketing in Pool & Spa Sales

The pool and spa market is a unique one — these are typically high-value investments that customers cannot see entirely in person until they are in pl...

Marketing | Sales Strategy

8 Marketing Tips for Swimming Pool Maintenance & Service Companies

Business owners need to market their services to reach clients — which applies to swimming pool maintenance and service companies. Potential customers...

Marketing | Sales Strategy

5 Tips to Sell Pool Supplies Online

Selling pool supplies online makes sense, especially when you consider that in 2020, people spent an average of 145 minutes per day on social media. P...

Marketing | Sales Strategy

Should You Use a Customer Incentive Program in Pool & Spa Retail?

Customer rewards and incentive programs have become big business for many brands and retailers. Grocery store chains, online stores, airlines, restaur...

Marketing | Sales Strategy

6 Tips for Leveraging Social Media in Pool & Spa Marketing

You go where your customers are if you want to make the sales, right? In today’s world, the chances are excellent that most, if not all, of your custo...

Marketing | Sales Strategy

Creating the Modern Customer Experience in Pool & Spa Retail

As more entrepreneurs throw their hats in the ring, the retail landscape for pool and spa suppliers continues to change. To keep up with the latest de...